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Newsletter - August 2011

The News At Home

Your outpouring of emotional and heartfelt emails has been overwhelming. Thank you so much for caring about Tori and about us. Newsletters go to over 5,000 subscribers and I think we received almost as many emails after I told you about Tori last month.

So, here’s the latest: Can you say Rock Star? Tori’s pack cell volume has increased by 2% and she’s finally - finally! - started producing baby red blood cells. We’re celebrating quietly. Although the news is encouraging, she’s a long way off from being anywhere near out of the woods. Tori doesn’t seem to care about any of that, though. Her motto is “got food?” right before demanding more food followed by more food. Thank-you prednisone for the hunger bit, but thank you for keeping her alive as well. Actually, thank you Cyclosporine Azathioprine and Aspirin, too. And let’s not forget about Dr. Dawn Martin who is Tori’s internal medicine specialist and never, ever gives up. But mostly, thank you Tori for wanting to stay here and showing us how strong you can be; for your bravery and determination not to mention your sweetness and gentleness. We’re hoping that you beat the odds again.

What’s New at

Antioxidant Booster on Sale! $19.99 (reg. $21.99) 

Haven’t tried it yet? Do it now! Our product is based on Meeker raspberries which provides a top notch source of ellagitannins. Be sure to read Fact of The Month below for full information about the benefits and the hype that’s circulating as well.

As you probably know, we don’t run sales very often. The fact is that testing our supplements for purity is a costly effort, so the profit margins are low, but being committed to quality is meaningful to us. So, imagine our surprise when we received a few extra pounds of raspberry seed powder this time! Even after adding vitamin E and selenium, the price was reduced enough that we felt it was worth passing the savings on to you.

Our customers love this product for good reason. Here’s what a few wrote to say:

“Ben’s stool has never been better. Thanks for making Booster available to me. I’m finally out of the vet’s office for his poop problems.” ~ Beth (IL)

“I bought it because I have Goldens and the breed gets cancer. I read good things about this product helping to keep cancer away. My dogs surprised me when ear infections went away and their skin got better too.” ~ Mrs. L. Cornelious (UK)

“I heard about your product from my sister. She gives it to her dog every day and said it’s really helps his arthritis. My 52 pound Joycie had cancer and my sister said this is really good for cancer so I gave my dog 1 gram of Antioxidant Booster every day. I think this helped because the vet just told me Joycie’s cancer is gone. I don’t know how to say thank you.” ~ Alice (CA)

Fact of The Month

Ellagic Acid supplements and Ellagitannis are Not The Same thing

Dr. Daniel Nixon at the Hollings Cancer Institute studied the health benefits of red raspberries. His work has become nearly legend and there’s been a lot of buzz about it. Unfortunately, some people have used the studies to make outlandish claims that support their own agendas.

Let’s look at the facts: Studies have been conducted in test tubes on isolated cells using ellagic acid and then in live human beings using raspberry puree. One cup of red raspberries provides 40 mg of ellagitannins per day which prevents the development of cancer cells. Smaller amounts slowed down the growth of cancer cells, but at 40 mg and above, cancer cells committed suicide. 

Dr. Nixon’s published results show that red raspberry ellagitannins prevent destruction of the P53 gene (prevents mutagenic activity in cervical cells) by cancer cells, slows the growth of abnormal cells in the human colon and showed similar results for prostate, breast, skin, pancreatic and esophageal cancers. If that’s not enough, they also help to breakdown leukemia cells in people. Ellagitannins protect the body by preventing cells from mutating. The tests at the Hollings Cancer Institute showed that breast and cervical cancer cells began to stop mutating just 3 days after ellegaic acid was introduced. Further, the red raspberry ellagitannins inactivate some cancer-causing chemicals.

Ellagic acid supplements would seem to make sense if the seller can convince us that the supplement is what Dr. Nixon’s results are based on, but that claim is not factual. The test tube studies were done with ellagic acid rather than ellagitannins because cells in a test tube don’t have a way of breaking down ellagitannins into ellagic acid. However, the studies that really matter, the ones in human subjects, were with raspberry puree. When researchers talk about the amount of ellagic acid in food, they are referring to the amount that the body can derive from a food-based supplement. This is vastly different from an ellagic acid supplement because ellagic acid isn’t naturally found in foods.

Don’t be fooled by marketing buzz that doesn’t know the difference between ellagic acid and ellagitannins. The bioavailability of ellagic acid from dietary sources has only been confirmed with red raspberries and even then, the type of raspberry matters. Concentration in Meeker raspberry seeds is 8.40 which is greater than the average (8.10) and as it turns out, the seeds are where the greatest portion of ellagitannins reside. Two gram of Meeker raspberry seeds provides the 40 mg of ellagitannins that I mentioned at the beginning of this article. That’s a lot easier and less expensive than one cup of raspberries per day, and let’s face it - most dogs can’t handle that much fruit. Add a little selenium and vitamin E (that’s what’s in our Antioxidant Booster), and you can see why we received the testimonials that we did.

The natural fiber in this product can help to improve stool for many dogs, and the fact that some dogs enjoy better skin conditions and fewer arthritis symptoms is probably due to improved general health and less inflammation.


“A dog can express more with his tail in minutes than his owner can express with his tongue in hours.” - Author Unknown



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